Offers lasting from 15 minutes to four hours will include books, music, electronics, sports, fashion, kitchen and home, health and beauty and much more.
In 2010, Amazon.co.uk’s Black Friday set a new benchmark in UK retail.
Over 500 deals in five days included discounts of up to 80% on a range of bestselling products, including hit CDs from Susan Boyle and Take That for £1 and Microsoft Xbox and Nintendo Wii consoles for £50. Other highlights included huge savings on Lego, Adobe software, Timex watches, and Sony TVs. The week is named after a description by police about rampant bargain hunters causing havoc on the streets.
Three’s sponsorship ties into its advertising strategy to promote itself as the UK’s fastest growing network in terms of new customers.
